AGRICULTURAL
UNIVERSITY OF ATHENS
Department of Agribusiness
& Supply Chain Management
& Supply Chain Management
2. Games and Strategy
3. Competition
4. Monopolies, Monopsonies and Dominant Firms
5. Concentration and Market Power, Oligopoly
6. Entry, Exit and Sector Dynamics
7. Business Practices - Pricing
8. Business Practices- Product Differentiation
9. Business Practices - Advertising
10. Business Practices - R&D and Innovation
11. Business Performance and Growth
12. Vertical Markets
13. Competition Policy - Cartels and unfair agreements
A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.
Learning Outcomes
During the last few decades the field of Industrial Organization has been studied by most economists, and especially by those focusing in finance, marketing and strategy. This is mainly due to two reasons:<p>
(1) industrial organization is the first field in economics in which game theory has been applied to a large extent, and<p>
(2) industrial organization has analysed the operation of highly competitive markets. In particular, industrial organization places great emphasis on the study of business strategies and their interaction in the market (price competition, product differentiation, advertising, etc.) and also deals with the study of oligopoly (i.e. competition between competitors).
Upon successful completion of the course the student will be able to:
• have a deeper understanding of firm’s behaviour in a non-competitive environment
• understand how markets and industries operate
• understand how cartels operate and how to deal with them through competition policy
• explain the differences between competitive and non-competitive markets
analyse the various firms’ pricing techniques and the differentiation strategy of their products
General Competences
Adapting to new situations
Decision-making
Working independently
Teamwork
Working in an international environment
Working in an interdisciplinary environment
Production of new research ideas Teamwork
Project planning and management
Respect for difference and multiculturalism
Respect for the natural environment
Showing social, professional, and ethical responsibility and sensitivity to gender issues
Criticism and self-criticism
Production of free, creative and inductive thinking
• Παπαδόγγονας, Θ. (2021). Εισαγωγή στη Βιομηχανική Οικονομική. Αθήνα: Τσότρας.
• Carlton, D., & Perloff, J. (2017). Σύγχρονη Βιομηχανική Οργάνωση. BROKEN HILL PUBLISHERS LTD.
• Lipczynski, J. (2011). Βιομηχανική Οργάνωση. Εκδόσεις Πασχαλίδης.
• Belleflamme, P. & Page M. (2016). Βιομηχανική Οργάνωση. Θεσσαλονίκη: Σοφία.
• Cabral, L. (2018). Βιομηχανική Οργάνωση. Αθήνα: Κριτική.
Suggested Bibliography in English Language:
• Cabral, L. (2017). Introduction to industrial organization (2nd ed.). MIT Press.
• Belleflamme, P., & Peitz, M. (2015). Industrial organization: Markets and strategies (2nd ed.). Cambridge University Press.1,
• Pepall, L., Richards, D., & Norman, G. (2014). Industrial organization: Contemporary theory and practice (5th ed.). Wiley.
Related academic Journals:
• International Journal of Industrial Organization
• Review of Industrial Organization
• The Journal of Industrial Economics
Instructor's Notes
