2. Consumer behavior
3. Supply and demand
4. Government intervention (price ceilings/floors, taxation)
5. Elasticities I (supply, demand)
6. Elasticities II (cross elasticity, income elasticity)
7. Theory of production
8. Cost theory in the short run
9. Cost theory in the long run
10. Price formation in markets
11. Perfect competition
12. Monopoly and monopolistic competition
13. Oligopoly
A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.
The aim of the course is:
Microeconomic theory mostly focuses on the decision-making process of economic units: consumers and businesses. Among other things, the allocation of resources and the distribution of income among economic units are examined. From the consumers’ point of view, we examine which products they choose to consume, in what quantities and how the demand curve is eventually formed. From the firms’ side, we examine what quantities of products they will offer for any given price and how the supply curve is formed. The two sides exchange money and goods through the market mechanism, which, under perfect competition, determines the price and quantity of equilibrium.
Upon successful completion of the course, the student will be able to:
• Baumol W.J., Blinder A.S., Solow J.L., Μικροοικονομική - Αρχές και Πολιτική, 1η Έκδοση, Broken Hill Publishers Ltd, 2022.
• Krugman P., Wells R., Οικονομική - Μικροοικονομική και Μακροοικονομική, 2η Έκδοση, Broken Hill Publishers Ltd, 2022.
• Chiang E. P., Μικροοικονομική: Αρχές και εφαρμογές σε έναν μεταβαλλόμενο κόσμο, 1η Έκδοση, Εκδόσεις Κριτική, 2024.
• Παπαδόγγονας Θ., Εισαγωγή στη Μικροοικονομική Ανάλυση και Πολιτική, 1η Έκδοση, Εκδόσεις Τσότρας, 2017.
• Bade R., Parkin M., Μικροοικονομική: Θεωρία και Πρακτική, 2η Έκδοση, Εκδοτικός Οίκος Rosili, 2018.
Suggested Bibliography in English Language:
• Krugman P., Wells R., Microeconomics, 7th Edition, Macmillan Learning, 2024.
• Baumol W. J., Blinder A. S., Solow J. L., Microeconomics: Principles and Policy, 14th Edition, Cengage Learning, 2020.
• Mankiw N. G., Principles of Microeconomics, 9th Edition, Cengage Learning, 2021.
Related academic Journals:
• American Economic Journal: Microeconomics
• Foundations and Trends(R) in Microeconomics
• Journal of Economic Behavior & Organization
• Studies in Microeconomics
Instructor's Notes
