i. Basic knowledge from economics
a. Supply/demand
b. Partial and general equilibrium models
c. Imperfect competition
ii. Price analysis
a. Seasonal variation of prices
b. Market adjustments
c. The food marketing channel
d. Marketing bill
e. Vertical integration
f. International trade of agricultural products
iii. Marketing strategies
a. Future contracts
b. Offsetting/hedging/manipulating future contracts
c. Cross-hedging, optionsinfuturemarkets
d. Strategic price setting
e. Pricing schemes
iv. Food controversies
a. Genetically modified foods
b. Organic foods
c. Local foods
d. Hormones and antibiotics
- Jayson L. Lusk και F. Bailey Norwood (2013) ΜάρκετινγκκαιΤιμέςΑγροτικώνΠροϊόντων, Broken Hill Publishers
- Norwood, B. (2014) Agricultural Controversies: What Everyone Needs To Know, Forthcoming with Oxford Publishing
