Introduction to Agricultural Products and Food Marketing
Analysis of Agricultural Products and Food Marketing planning
Marketing Research
Consumer buying behavior
Market segmentation and product positioning (placement)
Product strategy
Pricing strategy and pricing systems
Price management through futures and options markets
Distribution system strategy
Communication and promotion strategy
Implementation of Agricultural Products and Food Marketing program
Agricultural Products and Food Marketing Result
It is the only Greek University Department with the objective of training agroeconomists able to meet the demands of this new period in Greek agriculture which was inaugurated with the entry of Greece into the E.U.
