AGRICULTURAL
UNIVERSITY OF ATHENS
Department of Agribusiness
& Supply Chain Management

5906 - Supply Chain Management of Services

Content

1. Introduction to basic concepts 2. Creating value in the service industry 3. Customer needs 4. Service development 5. Distribution of services and distribution channels 6. Marketing of services 7. Productive service systems 8. Design of service processes 9. Balancing demand and productive capacity 10. Sources of competitive advantage 11. Lean and agile approaches 12. Case studies 13. Special topics A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.

Learning results

Learning Outcomes

The aim of the course is to:

• highlight the benefits of adopting practices that apply to traditional supply chains of goods in the service sector.
• explain how the adoption of lean or agile approaches to service delivery can make a decisive contribution to the remodelling of the parameters that characterise them (cost, quality, speed, etc.).
• examine which practices are appropriate, depending on the specific characteristics of the services.

Upon successful completion of the course, the student will be able to:

• understand the role of maritime transport in the global economy.
• recognise the infrastructure supporting maritime transport.
• explain the importance of international conventions and agreements governing maritime transport.
• explain the peculiarities of maritime transport.
• assess the strategic geographical significance of ports.
General Competences
• Adapting to new situations
• Decision-making
• Working independently
• Teamwork
• Working in an international environment
• Production of new research ideas
• Project planning and management
• Showing social, professional, and ethical responsibility and sensitivity to gender issues
• Advance free, creative and causative thinking

Bibliography

Suggested Bibliography in Greek Language: • Lovelock, C. &Wirtz, J. (2018). Μάρκετινγκ Υπηρεσιών.Θεσσαλονίκη: Δίσιγμα. • Slack, N., Chambers, S. & Johnston, R. (2010). Διοίκηση παραγωγής προϊόντων και υπηρεσιών.Αθήνα: Κλειδάριθμος. • Κουλουριώτης, Δ. & Ξανθόπουλος, Α. (2017). Διοίκηση Παραγωγής και Επιχειρησιακών Λειτουργιών: Σχεδιασμός, Προγραμματισμός και Ελεγχος σε Συστήματα Παραγωγής και Υπηρεσιών.Θεσσαλονίκη: Τζιόλα. Related academic Journals: • Journal of Service Research • Journal of Services Marketing • The ServiceIndustries Journal Instructor's Notes

Faculty

2262022569
foivos@aua.gr
Assistant Professor in "Agri-food Supply Chain Management" Foivos Anastasiadis is an Assistant Professor at […]

NEWSLETTER

The Department was created in 2019 (article 20, Law 4589/2019) and is an evolution of the Supply Systems Management Department (D.S.E.). Housed in a 770 sq.m. building. within a plot with a total area of 8,000 sq.m. in facilities with extensive research and teaching spaces.
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