AGRICULTURAL
UNIVERSITY OF ATHENS
Department of Agribusiness
& Supply Chain Management
& Supply Chain Management
2. Creating value in the service industry
3. Customer needs
4. Service development
5. Distribution of services and distribution channels
6. Marketing of services
7. Productive service systems
8. Design of service processes
9. Balancing demand and productive capacity
10. Sources of competitive advantage
11. Lean and agile approaches
12. Case studies
13. Special topics
A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos.
The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.
Learning Outcomes
The aim of the course is to:
• highlight the benefits of adopting practices that apply to traditional supply chains of goods in the service sector.
• explain how the adoption of lean or agile approaches to service delivery can make a decisive contribution to the remodelling of the parameters that characterise them (cost, quality, speed, etc.).
• examine which practices are appropriate, depending on the specific characteristics of the services.
Upon successful completion of the course, the student will be able to:
• understand the role of maritime transport in the global economy.
• recognise the infrastructure supporting maritime transport.
• explain the importance of international conventions and agreements governing maritime transport.
• explain the peculiarities of maritime transport.
• assess the strategic geographical significance of ports.
General Competences
• Adapting to new situations
• Decision-making
• Working independently
• Teamwork
• Working in an international environment
• Production of new research ideas
• Project planning and management
• Showing social, professional, and ethical responsibility and sensitivity to gender issues
• Advance free, creative and causative thinking
• Lovelock, C. &Wirtz, J. (2018). Μάρκετινγκ Υπηρεσιών.Θεσσαλονίκη: Δίσιγμα.
• Slack, N., Chambers, S. & Johnston, R. (2010). Διοίκηση παραγωγής προϊόντων και υπηρεσιών.Αθήνα: Κλειδάριθμος.
• Κουλουριώτης, Δ. & Ξανθόπουλος, Α. (2017). Διοίκηση Παραγωγής και Επιχειρησιακών Λειτουργιών: Σχεδιασμός, Προγραμματισμός και Ελεγχος σε Συστήματα Παραγωγής και Υπηρεσιών.Θεσσαλονίκη: Τζιόλα.
Related academic Journals:
• Journal of Service Research
• Journal of Services Marketing
• The ServiceIndustries Journal
Instructor's Notes
