The aim of the course is: 

The purpose of the lesson is to present a succinct scientific approach to Marketing strategies followed by companies that have penetrated or intend to expand to foreign markets. It analyzes how to make business internationalization decisions in a globalized environment and describes the impacts of international trade, FDI and multinationals in the countries in which they operate.

Examines sources of information from primary and secondary elements of an International Marketing Information System, describes alternative strategies for foreign market penetration and the factors that influence them and analyzes product, pricing, communication and promotion strategies. international markets.

Finally, the process of international strategic marketing planning and planning is described

Upon successful completion of the course, the student will be able to:

• Know the basic problems and practices of international marketing.
• Analyze and oversee the key aspects and dimensions of understanding the nature of the process of modern international marketing management
• Distinguish important parameters for the role of international marketing in the past, present and future.
• Gain an understanding of the impact of international marketing on domestic economic policy.
• Recognize and manage issues in the international cultural environment that influence the development of international marketing practices.
• Understand the role of economic, legal, social and political forces in international marketing strategy.
• Understand the role of market research for export and international companies in the marketing decision-making process.
• Analyze the elements of the international marketing mix with particular emphasis on specific procedures and techniques related to the international export marketing.