Content

1. Introduction to basic concepts 2. Games and Strategy 3. Competition 4. Monopolies, Monopsonies and Dominant Firms 5. Concentration and Market Power, Oligopoly 6. Entry, Exit and Sector Dynamics 7. Business Practices - Pricing 8. Business Practices- Product Differentiation 9. Business Practices - Advertising 10. Business Practices - R&D and Innovation 11. Business Performance and Growth 12. Vertical Markets 13. Competition Policy - Cartels and unfair agreements A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.

Learning results

Learning Outcomes

During the last few decades the field of Industrial Organization has been studied by most economists, and especially by those focusing in finance, marketing and strategy. This is mainly due to two reasons: (1) industrial organization is the first field in economics in which game theory has been applied to a large extent, and (2) industrial organization has analysed the operation of highly competitive markets. In particular, industrial organization places great emphasis on the study of business strategies and their interaction in the market (price competition, product differentiation, advertising, etc.) and also deals with the study of oligopoly (i.e. competition between competitors).

Upon successful completion of the course the student will be able to:
• have a deeper understanding of firm’s behaviour in a non-competitive environment
• understand how markets and industries operate
• understand how cartels operate and how to deal with them through competition policy
• explain the differences between competitive and non-competitive markets
analyse the various firms’ pricing techniques and the differentiation strategy of their products

General Competences
Adapting to new situations
Decision-making
Working independently
Teamwork
Working in an international environment
Working in an interdisciplinary environment
Production of new research ideas Teamwork
Project planning and management
Respect for difference and multiculturalism
Respect for the natural environment
Showing social, professional, and ethical responsibility and sensitivity to gender issues
Criticism and self-criticism
Production of free, creative and inductive thinking

Bibliography

Suggested Bibliography in Greek Language: • Belleflamme, P. & Page M. (2016). Βιομηχανική Οργάνωση. Θεσσαλονίκη: Σοφία. • Cabral, L. (2018). Βιομηχανική Οργάνωση. Αθήνα: Κριτική. • Κατσουλάκος, Γ. (2015). Θεωρία Βιομηχανικής Οργάνωσης – Αγορές, Επιχειρησιακές Στρατηγικές και Πολιτική Ανταγωνισμού. Αθήνα: Gutenberg. • Παπαδόγγονας, Θ. (2018). Εισαγωγή στη Βιομηχανική Οικονομική. Αθήνα: Τσότρας. • Φώτης, Π. (2013). Βιομηχανική Οργάνωση και Πολιτική Ανταγωνισμού. Αθήνα: Προπομπός. Suggested Bibliography in English Language: Related academic Journals: • International Journal of Industrial Organization • Review of Industrial Organization • The Journal of Industrial Economics Instructor's Notes

Web Υπηρεσίες

NEWSLETTER

The Department was created in 2019 (article 20, Law 4589/2019) and is an evolution of the Supply Systems Management Department (D.S.E.). Housed in a 770 sq.m. building. within a plot with a total area of 8,000 sq.m. in facilities with extensive research and teaching spaces.