Department of Agribusiness & Supply Chain Management
5904 - Electronic Business
Content
The theoretical part of the course covers the following topics:
1. Introduction to e-business and e-commerce
2. Fundamentalelements of e-commerce
3. Business models and e-commerce strategies
4. Electronic payment systems and transaction security
5. E-businessstrategy
6. E-Government
7. Electronic procurement (certification, notification, bidding, assignment, auctions, catalogs, ordering, pricing, payment)
8. E-marketplaces and support of supply chain management
9. E-marketing, customer relationship management, personalization technologies
10. E-shop design and functionality
11. Legal and tax issues
12. Collaborative Systems and social business
13. E-business prospects
The laboratory part of the course covers the following topics:
• Create a website to show products and/or services using a suitable software tool
• E-shop development using a specialized software tool and practical applications on specific issues of e-commerce
A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.
Learning results
Learning Outcomes
The aim of the course is:
• to help students tounderstand the importance of e-business and e-commerce for businesses and for the whole supply chain • to help students to understand the importance of eGovernment for the state and the citizen • to help students to become familiar with business models and e-commerce strategies • to help students to know the electronic supplies, procedures and types of supplies as well as the software tools that support them • to help students to understand the importance of e-marketing and customer relationship management software • to help students to become familiar with technologies and policies for the security of e-commerce
Upon successful completion of the course, the student will be able to:
• explain the role of e-business, e-commerce and e-government and recognize their differences • describe the procedures and types of e-procurement • explain the role and dynamics of e-marketing • explain the importance of electronic purchasing in supply chain management • identify the requirements, specifications, and features necessary to design and implement a successful e-shop • create a website using a software tool • "build" an online store using a specialized tool General Competences Adapting to new situations Decision-making Working independently Teamwork Working in an international environment Working in an interdisciplinary environment Production of new research ideas Teamwork Project planning and management Respect for difference and multiculturalism Respect for the natural environment Showing social, professional, and ethical responsibility and sensitivity to gender issues Criticism and self-criticism Production of free, creative and inductive thinking
Bibliography
Suggested Bibliography in Greek Language:
● Αρσένης Σ. (2007). Σχεδιασμός Πετυχημένων Ιστοσελίδων. Μάρκετινγκ και Πωλήσεις Προϊόντων και Υπηρεσιών μέσω Διαδικτύου, Εκδόσεις Κλειδάριθμος.
● Βλαχοπούλου Μ., Δημητριάδης Σ. (2014). Ηλεκτρονικό Επιχειρείν και Μάρκετινγκ, Καινοτόμα μοντέλα σε ψηφιακό περιβάλλον", Εκδ. Rosili.
● Δρόσος, Δ., Βουγιούκας, Δ., Καλλίγερος, Ε., Κοκολάκης, Σ., Σκιάνης, Χ. (2015). Επιχειρείν στο διαδίκτυο και σε ασύρματες συσκευές. [Κεφάλαιο Συγγράμματος]. Στο Δρόσος, Δ., Βουγιούκας, Δ., Καλλίγερος, Ε., Κοκολάκης, Σ., Σκιάνης, Χ. 2015. Εισαγωγή στην επιστήμη των υπολογιστών & επικοινωνιών. [ηλεκτρ. βιβλ.] Αθήνα:Σύνδεσμος Ελληνικών Ακαδημαϊκών Βιβλιοθηκών. κεφ 9. Διαθέσιμο στο: http://hdl.handle.net/11419/4579
● Δουληγέρης, Χ., Μητρόπουλος, Σ. (2015). ΗΛΕΚΤΡΟΝΙΚΟ ΕΠΙΧΕΙΡΕΙΝ ΚΑΙ ΗΛΕΚΤΡΟΝΙΚΟ ΕΜΠΟΡΙΟ. [Κεφάλαιο Συγγράμματος]. Στο Δουληγέρης, Χ., Μητρόπουλος, Σ. 2015. Πληροφοριακά συστήματα στο διαδίκτυο. [ηλεκτρ. βιβλ.] Αθήνα:Σύνδεσμος Ελληνικών Ακαδημαϊκών Βιβλιοθηκών. κεφ 3. Διαθέσιμο στο: http://hdl.handle.net/11419/3972
● Καρανικόλας, Ν. (2006). Τεχνολογίες Διαδικτύου και Ηλεκτρονικό εμπόριο, Εκδ. Νέων Τεχνολογιών.
● Πολλάλης Ι. και Γιαννακόπουλος Δ. (2007). Ηλεκτρονικό Επιχειρείν, εκδόσεις Σταμούλης.
● Χονδροκούκης, Γ. (2015). Εισαγωγή στο Ηλεκτρονικό Εμπόριο e-επιχειρείν, Εκδότης Βαρβαρήγου, Μ.
● Chaffey D. (2016). Ψηφιακές επιχειρήσεις και ηλεκτρονικό εμπόριο, Στρατηγική, υλοποίηση και εφαρμογές, 6η Αμερικάνικη έκδοση, Κλειδάριθμος.
● Schneider, G. (2015). Ηλεκτρονικό Εμπόριο, 11η έκδοση, Χ. Γκιούρδας& Σία ΕΕ.
Suggested Bibliography in English Language:
● GrefenP., Beyonde-Business, (2016). Towardsnetworked structures, Routledge, Taylor & Francis Group, London and New York.
Related academic Journals:
• Information Systems and e-Business Management
• International Journal of ElectronicBusiness
• Journal of Internet and e-business studies
• ElectronicCommerce Research and Applications
• International Journal of e-Education, e-Business, e-Management and e-Learning
Instructor's Notes
The Department was created in 2019 (article 20, Law 4589/2019) and is an evolution of the Supply Systems Management Department (D.S.E.). Housed in a 770 sq.m. building. within a plot with a total area of 8,000 sq.m. in facilities with extensive research and teaching spaces.
