Basic concepts of culture, cultural tourism, sustainability of cultural resources, carrying capacity of cultural destinations, Cultural resources as a key competitive advantage and key innovation factor. Cultural routes, cultural diversity and identity.
Culture and Tourism Linkage
Cultural Tourism: the forms of cultural tourism, experiences & actions Development of Cultural Tourism
Principles of monument protection and integrated conservation. Tangible and intangible cultural heritage. Theoretical and institutional framework, current practices and revisions, Greek and international legislation, international organizations, conventions for the protection of cultural heritage
Issues of monumental ensembles, historic and traditional settlements, historic city centres, protection, rehabilitation, revitalisation, organisation and management.
Issues of archaeological sites, theoretical and interpretative approaches, legislative framework for the management of archaeological heritage, the importance of archaeological and cultural heritage for tourism development.
The role of museums in tourism development.
Their social importance and their role in the promotion and enhancement of cultural heritage. Museum policy in Greece. Issues of organization and management of museums. Communication strategies - Educational programmes.
Creative - cultural industries:Basic concepts, classification systems, Linking creative - cultural industries with urban - regional development and tourism, their role in the development of creative tourism.
Issues of branding, identity and image of cultural tourism destinations: Destination marketing and branding strategies, examples from international and Greek experience.
The Cultural Tourism Model in Greece and Delphi: The sites of Cultural Tourism, the market & the profile of the cultural tourist, effects of cultural tourism on destination sites
Case studies.
HILARY DU CROS, BOB MCKERCHER (1923) Πολιτιστικός τουρισμός, Εκδόσεις «Κλειδάριθμος»
Δουλκέρη Τ. (2021) Τουρισμός - πολιτική - πολιτισμός στην Ελλάδα, Β΄ Αναθεωρημένη Έκδοση, εκδόσεις Λειμών
Ιωακειμίδης Π. (2022) Θεματικά Μουσεία της Ελλάδας και Τουριστικό Μάρκετινγκ, εκδόσεις ΔΙΣΙΓΜΑ
Μπονάρου Χ. (2012), Οπτικός Πολιτισμός και Τουρισμός, Αναπαραστάσεις της Ελλάδας στις Τουριστικές Καρτ Ποστάλ, Αθήνα, εκδόσεις Παπαζήση
Αλεξανδρή, Ελένη, (2015). Πολιτισμική Κληρονομιά – Διαχείριση. Πολιτιστική Αναγέννηση της Αθήνας του 19ου αιώνα. Αθήνα: Ίων.
Timothy, D. & Boyd, S. (2003) Heritage Tourism, Harlow: Prentice Hal
