Prokopis K. Theodoridis is an Associate Professor of Marketing at the School of Social Sciences of the Hellenic Open University. He holds an MSc in Marketing (University of Stirling, UK) and was awarded a PhD from the Athens University of Economics and Business. His primary research interests include the areas of consumer behavior, marketing and sustainability/food waste, food & beverage marketing and marketing communications.
His research appears in the proceedings of several international conferences in Marketing, as well as in international journal outlets. He has served as a track chair, session chair, reviewer, and member on scientific and organizing committees of international conferences. He is General Secretary of the Greek Marketing Academy and member of European Marketing Academy.