AGRICULTURAL
UNIVERSITY OF ATHENS
Institute of Price Analysis & Marketing
of Agricultural and Food Products
of Agricultural and Food Products
Marilena Gemtou is a senior researcher at the Department of Natural Resources Development and Agricultural Engineering of the Agricultural University of Athens. She holds a PhD in Marketing from the University of Bath, UK, an MSc in Management from the University of Bath and a BSc in Economics from the University of Macedonia. She has participated in national, regional and European research and development projects in collaboration with recognized academic institutions and organizations.
Her research interests concern the Marketing of agricultural products and food while her research work has been published in international scientific books and conferences. In addition, she has worked in consulting and advertising companies on market research studies and Marketing strategy development.
