The course contributes to the understanding of business strategy issues. It examines the concepts, methods and tools for shaping and implementing a business strategy.
Specifically, the aim of this course is in understanding:
- how executives can position a business in the context of market competitive forces and thus exploit
these and/or influence them to their advantage,
- existing business strategy and marketing processes,
- the information that appears in Corporate Financial Statements (Income Statement, Statement of
Changes in Equity, Cash Flow Statement, Balance Sheet) and their Financial Analysis (ratio analysis,
break even analysis, investment appraisal).
- Cost accounting and pricing.
- Designing and preparation of business plans