Theory
Introduction to the fundamental concepts of e-commerce and mobile commerce.
Business models and types of e-commerce.
Technological background of e-commerce: Internet, World Wide Web, HTML.
B2B and B2C e-commerce in the agricultural sector.
Marketing of agricultural products through e-commerce.
Case studies of electronic markets for the agricultural sector.
Mobile commerce and transactions via wireless / mobile devices.
Security issues and digital payment systems.
Legal, ethical, social and political issues of e-commerce.
Impact of social networks on e-commerce.
Electronic business plan.
Laboratory
Web tools and free software to develop e-commerce applications
Design and development of blog, website and online store.
It is the only Greek University Department with the objective of training agroeconomists able to meet the demands of this new period in Greek agriculture which was inaugurated with the entry of Greece into the E.U.
