Learning Outcomes<\/p>\n\n\n\n
The aim of the course is:<\/p>\n\n\n\n
The service sector is the dominant economic power at global level, and management and marketing practices in this area are rapidly expanding and evolving. The purpose of this course is to give participants an understanding of the specifics of service marketing as opposed to product marketing. Then they will understand the impact of marketing on consumer behavior. The ultimate goal is to deepen management and marketing practices. Starting with the presentation of the key features of the services they will learn how they affect key strategic issues in the services. Issues related to service quality, service excellence, the importance of service business employees, the importance of the service area, and the production processes of the service will be discussed. Therefore, Issues related to strategic placement and communication, service pricing, and the creation and management of long-term customer relationships will also be studied.<\/p>\n\n\n\n
Upon successful completion of the course, the student will be able to:<\/p>\n\n\n\n
\u2022 Understand the multilevel effects of service specifics and know their management mechanisms and techniques.
\u2022 Understand the meaning and importance of customer service excellence and know the factors that can lead a service company to deliver excellent customer service.
\u2022 Evaluate the best strategy on a case-by-case basis and know how to implement it.
\u2022 Analyze loyalty and loyalty schemes design.
\u2022 Compare management and marketing data for each location where the service is provided.<\/p>\n\n\n\n
General Competences:<\/strong> Learning Outcomes The aim of the course is: The service sector is the dominant […]<\/p>\n","protected":false},"featured_media":0,"template":"","semester":[140],"level":[144],"choice":[148],"direction":[248],"lab-theory":[245],"class_list":["post-951","courses","type-courses","status-publish","hentry","semester-9semester-eng","level-undergraduate-eng","choice-compulsory","direction-basic-en","lab-theory-theorys"],"acf":[],"_links":{"self":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/types\/courses"}],"wp:attachment":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/semester?post=951"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/level?post=951"},{"taxonomy":"choice","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/choice?post=951"},{"taxonomy":"direction","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/direction?post=951"},{"taxonomy":"lab-theory","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/lab-theory?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Adapting to new situations
Decision-making
Working independently
Teamwork
Working in an international environment
Working in an interdisciplinary environment
Production of new research ideas Teamwork
Project planning and management
Respect for difference and multiculturalism
Respect for the natural environment
Showing social, professional, and ethical responsibility and sensitivity to gender issues
Criticism and self-criticism
Production of free, creative and inductive thinking<\/p>\n","protected":false},"excerpt":{"rendered":"