{"id":731,"date":"2023-09-11T13:20:34","date_gmt":"2023-09-11T13:20:34","guid":{"rendered":"https:\/\/w1.aua.gr\/agribusiness\/?post_type=courses&#038;p=731"},"modified":"2023-12-02T17:59:29","modified_gmt":"2023-12-02T17:59:29","slug":"5705en","status":"publish","type":"courses","link":"https:\/\/w1.aua.gr\/agribusiness\/en\/courses\/5705en\/","title":{"rendered":"5705 - Customer Behavior"},"content":{"rendered":"\n<p>The aim of the course is:&nbsp;<\/p>\n\n\n\n<p>Consumer Behavior deals with the process through which individuals or groups of individuals seek, choose and purchase, use and evaluate products and services to meet their needs and desires. <\/p>\n\n\n\n<p>The aim of the course is to understand the subject and the methods of this scientific field and to get acquainted with the classical and contemporary theoretical and empirical approaches to the study of consumer behavior and their importance for the development of effective marketing strategies.&nbsp;<\/p>\n\n\n\n<p><strong>Upon successful completion of the course, the student will be able to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be aware of the subject and methods of consumer behavior.<\/li>\n\n\n\n<li>Be able to evaluate different theoretical and empirical approaches.<\/li>\n\n\n\n<li>Understand, in particular, the processes through which consumers are looking for and assessing available choices and shaping their preferences.<\/li>\n\n\n\n<li>Understand the importance of consumer behavior in designing effective marketing actions.<\/li>\n\n\n\n<li>Understand the ways in which marketing strategies affect consumer behavior<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The aim of the course is:&nbsp; Consumer Behavior deals with the process through which [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","semester":[136],"level":[144],"choice":[146],"direction":[248],"lab-theory":[245],"class_list":["post-731","courses","type-courses","status-publish","hentry","semester-7semester-eng","level-undergraduate-eng","choice-elective","direction-basic-en","lab-theory-theorys"],"acf":[],"_links":{"self":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/types\/courses"}],"wp:attachment":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/semester?post=731"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/level?post=731"},{"taxonomy":"choice","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/choice?post=731"},{"taxonomy":"direction","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/direction?post=731"},{"taxonomy":"lab-theory","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/lab-theory?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}