{"id":631,"date":"2023-09-07T19:48:06","date_gmt":"2023-09-07T19:48:06","guid":{"rendered":"https:\/\/w1.aua.gr\/agribusiness\/?post_type=courses&#038;p=631"},"modified":"2024-04-23T05:59:38","modified_gmt":"2024-04-23T05:59:38","slug":"5302-marketing-of-agricultural-products-foods","status":"publish","type":"courses","link":"https:\/\/w1.aua.gr\/agribusiness\/en\/courses\/5302-marketing-of-agricultural-products-foods\/","title":{"rendered":"5302 - Marketing of agricultural products &amp; foods"},"content":{"rendered":"\n<p><strong>The aim of the course is: &nbsp;<\/strong><br>To introduce the students to the concepts of Marketing and to lay the foundations for their proper understanding and delimitation of the framework in which Marketing and the Marketing Professional is moving for Agricultural Products. &nbsp;<\/p>\n\n\n\n<p><strong>Upon successful completion of the course, the student will be able to:<\/strong> &nbsp; Understand the basic concepts of marketing science in the context of economic and social sciences; b) the socio-economic environment in which the marketing topic is acting within the framework of enterprises and organizations; and c) the rationale of marketing, the fields of implementation and the new forms of application of modern technology in Marketing.Use the basic concepts of Marketing Science to interpret economic phenomena and market conditionsUnderstand how businesses react to changes in consumer purchasing behaviorUnderstand the operation of the Marketing Mix,Apply the Market segmentation processAnalyze the business environment of the enterprise: Out-of-company and internal business environment focusing mainly on SWOT Analysis. &nbsp; The sum of all the learning objects will be applied to agricultural products and foods. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The aim of the course is: &nbsp;To introduce the students to the concepts of [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","semester":[128],"level":[144],"choice":[148],"direction":[248],"lab-theory":[245],"class_list":["post-631","courses","type-courses","status-publish","hentry","semester-3semester-eng","level-undergraduate-eng","choice-compulsory","direction-basic-en","lab-theory-theorys"],"acf":[],"_links":{"self":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses\/631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/types\/courses"}],"wp:attachment":[{"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/media?parent=631"}],"wp:term":[{"taxonomy":"semester","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/semester?post=631"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/level?post=631"},{"taxonomy":"choice","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/choice?post=631"},{"taxonomy":"direction","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/direction?post=631"},{"taxonomy":"lab-theory","embeddable":true,"href":"https:\/\/w1.aua.gr\/agribusiness\/wp-json\/wp\/v2\/lab-theory?post=631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}