The aim of the course is: 

to acquire knowledge about the theoretical and applied knowledge of business floriculture.

General principles are given regarding the effect of environmental conditions, with emphasis on photoperiodization and temperature, the physiology of growth and development (flowering, fruiting, formation of underground storage organs) of floricultural species. An analysis of basic elements of construction and management of greenhouses is made.

Methods of cultivation of the main floricultural species are developed, with the aim of producing propagating material, cut flowers and foliages, as well as container plants.

The required environmental conditions, cultivation techniques, phytoregulatory substances, methods of harvesting, sorting, preservation, storage, standardization, processing (drying), handling and marketing of Rose, Chrysanthemum, Carnation, Gerbera, Lilium, Azalea, Cyclamen and Gardenia plants are analyzed. These crops have been selected based on their economic importance in the international and Greek market, but also as standard crops for other floricultural species with similar characteristics and related cultivation requirements.

Upon successful completion of the course, the student will be able to:

• acquire general knowledge of applied physiology and cultivation techniques that mainly concern the cultivation of under cover floricultural species
• acquire special knowledge related to the cultivation on a business scale of the most economically important for the country, crops, floricultural items, with the aim of producing propagating material, cut flowers and container plants.

The course aims at acquiring basic knowledge on sustainable water resources management and on irrigation planning and application.

Upon successful completion of the course the student will be able to:

• understand the basic concepts of the hydrological cycle, water sources and the soil-plant-atmosphere relationship
• understand and handle issues related to sustainable management and application of irrigation water
• calculate the crops’ water needs
• recognize the components of an irrigation network as well as their use and connection
• select and install the most suitable irrigation system

understand the basic concepts and importance of drainage in agriculture

The aim of the course is: 

The course aims to present the usefulness of business intelligence in modern enterprises to the students, and to familiarize them with the application of business intelligence methods and techniques that support problem solving.

Upon successful completion of the course, the student will be able to:

• explain the benefits from business intelligence systems utilization for the enterprise
• implement data warehouses and perform OLAP tasks
• apply methods and techniques of data visualization
• describe the intelligent decision support systems 
• apply methods of data preprocessing and data mining
• explain the applications of recommendation systems and the categories of technologies that they use 
• use specialized business intelligence software for problem solving

The aim of the course is: 

The purpose of the lesson is to present a succinct scientific approach to Marketing strategies followed by companies that have penetrated or intend to expand to foreign markets. It analyzes how to make business internationalization decisions in a globalized environment and describes the impacts of international trade, FDI and multinationals in the countries in which they operate.

Examines sources of information from primary and secondary elements of an International Marketing Information System, describes alternative strategies for foreign market penetration and the factors that influence them and analyzes product, pricing, communication and promotion strategies. international markets.

Finally, the process of international strategic marketing planning and planning is described

Upon successful completion of the course, the student will be able to:

• Know the basic problems and practices of international marketing.
• Analyze and oversee the key aspects and dimensions of understanding the nature of the process of modern international marketing management
• Distinguish important parameters for the role of international marketing in the past, present and future.
• Gain an understanding of the impact of international marketing on domestic economic policy.
• Recognize and manage issues in the international cultural environment that influence the development of international marketing practices.
• Understand the role of economic, legal, social and political forces in international marketing strategy.
• Understand the role of market research for export and international companies in the marketing decision-making process.
• Analyze the elements of the international marketing mix with particular emphasis on specific procedures and techniques related to the international export marketing.

The aim of the course is: 

to complete the technical and economic analysis of crop and livestock farms, to examine their operation and to analyse their decision-making process. It is a continuation of the course: "Organization and Management of Agricultural Holdings I". In particular, this course 

Upon successful completion of the course the student will be able to:

• understand the necessity of keeping records on technical and economic figures for the implementation of technoeconomic analysis of agricultural holdings with basic and intermediate production sectors (livestock farms, in particular) and for the subsequent estimation of production costs and economic outcomes in such cases

• understand the evaluation process of the technical and economic operation of the livestock farms and to become familiar with the available methods.

• understand the decision-making process on farms under conditions of certainty and uncertainty and to utilize the suitable corresponding methods/tools in each case.

The aim of the course is:

Explain and develop the requirements of the international standard ISO 9001with examples and case studies, the common points as well as the differences among various Management Systems, food safety risks and control measures of these risks and categorization into Critical Control Points; Functional Prerequisite Programs and Prerequisite Programs, HACCP's basic principles, plan, requirements in accordance with ISO 22000 standard; the requirements of ISO 14001 and EMAS standards, as well as the requirements of integrated crop production management systems (Agro, Eurepgap, Globalgap).

Upon successful completion of the course, the student will be able to:

(a) decode the ISO 9001 standard and develop and install a Quality Management System in accordance with the ISO 9001 standard;

1. distinguish food safety risk control measures;
2. categorize food safety risk control measures into Critical Control Points, Operational Prerequisite Programs and Prerequisite Programs;
3. design a HACCP plan;
4. decode the ISO 22000 standard and develop a Food Safety Management System in accordance with the ISO 22000 standard;
5. decode ISO 14001 and EMAS standards and develop and install an Environmenta

The aim of the course is: 

Students will understand the role that culture and the environment play in shaping the development framework, not only of alternative and mass tourism, but also as the main regulator of a series of quality criteria that affect the organization and operation of both the place as well as tourism businesses.

Upon successful completion of the course, the student will be able to:

• Understands the conceptual approaches of Alternative tourism and its content
• Understands the relationships that are formed between Alternative tourism and sustainable development
• Understands Culture as a quality factor of the tourism circuit
• Understands Environment as a quality factor of the tourism circuit
• Understands the possibilities and types of Alternative tourism planning
• Understands the financial framework to support Alternative tourism
• Understands the management of Alternative Tourism businesses
• Understands Alternative Tourism marketing

The aim of the course is: 

The course aims to acquaint students with special knowledge related to the technique of cultivation of aromatic and medicinal plants, the active substances of essential oils, market requirements, botanical description, soil-climatic requirements and their adaptability to varieties, in the methods of receipt and industrial uses of essential oils and aromatic substances, as well as in the technological processing and marketing of aromatic and medicinal plants.

Upon successful completion of the course the student will be able to:
recognize the most important aromatic and medicinal plants of Greece, as well as their properties and uses, understands how they work and the techniques available for their use, applie techniques during cultivation and after harvest, aimed at obtaining high yields of essential oil with chemotypes
distinguish characteristics that meet the requirements of industry and markets

The purpose of Management Accounting is to provide useful information to management helping to make the right decisions.

The course aims to provide students with the foundations for understanding Management Accounting both in theory and in practice by presenting its basic concepts, principles and applications.

The course material introduces students to the methods and processes of selecting accounting information for business decision-making, emphasizing the costing of products and services.

On successful completion of the course the student:

• will have become familiar with costing concepts and terms such as the cost of raw materials, direct labor, industrial overheads and their costing treatment for calculating production and service costs.
• will know costing techniques such as absorption costing, marginal costing and standard costing. They will have understood the basic principles and features of activity-based costing.
• They will be able to select and apply management accounting techniques in practical situations.

The aim of the course is: 

Consumer Behavior deals with the process through which individuals or groups of individuals seek, choose and purchase, use and evaluate products and services to meet their needs and desires.

The aim of the course is to understand the subject and the methods of this scientific field and to get acquainted with the classical and contemporary theoretical and empirical approaches to the study of consumer behavior and their importance for the development of effective marketing strategies. 

Upon successful completion of the course, the student will be able to:

• Be aware of the subject and methods of consumer behavior.
• Be able to evaluate different theoretical and empirical approaches.
• Understand, in particular, the processes through which consumers are looking for and assessing available choices and shaping their preferences.
• Understand the importance of consumer behavior in designing effective marketing actions.
• Understand the ways in which marketing strategies affect consumer behavior