Content

1. Introduction to communication theory – types, significance, and communication barriers. 2. The role of communication in modern management, human resource management, and the development of organizational strategy. 3. Communication as a tool for change management and crisis management – its role in marketing and multicultural management. 4. The role of negotiations in the contemporary business environment – negotiation processes. 5. Communication in negotiations and international negotiations. 6. Modern digital communication – techniques and tools. 7. Creating corporate presentations – Part 1. 8. Creating corporate presentations – Part 2. 9. Formulating innovative business ideas. 10. Writing a resume and preparing for human resource selection interviews. 11. Drafting business proposals – Responding to customer requests and communication – Common business transactions. 12. Writing business documents – Presentation elements – Best and worst practices. 13. Online communication – The role of emails – Best and worst practices.

Learning results

Learning Outcomes:
The aim of the course "Business Communication and Negotiation" is to provide students with comprehensive knowledge and advanced skills in the principles, strategies, and tools of business communication and negotiation. Through a combination of in-depth theoretical insight and practical application, students will master effective communication within professional settings, adeptly handle organizational change and crisis management, and engage in strategic negotiations on both international and local scales. Moreover, the course focuses on fostering proficiency in utilizing cutting-edge digital communication tools, crafting corporate presentations, drafting professional business documents, and articulating innovative business concepts.

Upon successful completion of the course, students will be able to:
• Understands the fundamental principles of communication and its various forms, identifying the barriers that may interfere with effective communication processes.
• Analyzes the importance of communication in human resource management, strategic decision-making, and modern organizational leadership.
• Manages change and crises in business environments by applying communication techniques in marketing and the management of multicultural teams.
• Applies negotiation techniques at both national and international levels, understanding the complexities and challenges present in today’s business landscape.
• Utilizes modern digital communication tools to enhance the effectiveness of electronic interactions with clients and collaborators.
• Creates professional presentations by adhering to best practices in the design and delivery of business data.
• Formulates innovative business ideas and presents proposals within corporate settings.
• Develops effective resumes and prepares thoroughly for human resource selection interviews.
• Responds to client requests and drafts business documents, implementing best practices in common business transactions.

General Competences:
• Critical Thinking and Information Analysis
• Effective Oral and Written Communication
• Collaboration and Teamwork
• Conflict Management and Relationship Building
• Negotiation Preparation and Execution
• Use of Modern Digital Tools and Software
• Task Organization and Prioritization
• Adaptability to Changing Business Conditions
• Leadership Development and Initiative

Bibliography

Suggested Bibliography in Greek Language: ● Aspridis, G., Rossidis, F., & Tselios, D. (2018). Επιχειρησιακές επικοινωνίες: Θεωρητική και πρακτική προσέγγιση (1st ed.). Εκδόσεις Κριτική. ● Zairis, A., Lemonakis, C., Panagiotakis, K., & Stamatis, G. (2021). Διοίκηση επιχειρησιακής επικοινωνίας και μάρκετινγκ: Η σύγχρονη θεώρηση: Ψηφιακό μάρκετινγκ (1st ed.). Εκδόσεις Κριτική. ● Lempereur, A., & Colson, A. (2017). Διαπραγματεύσεις: Σύγχρονες απόψεις και πρακτική. Εκδόσεις Rosili. ● Demarr, J. B., & De Janasz, C. S. (2017). Διαπραγματεύσεις και επίλυση διαφορών. Εκδόσεις Τζιόλα.

Suggested Bibliography in English Language: ● Cornelissen, J. (2020). Corporate Communication. Sage Publication Ltd. ● Guffey, M. E., & Loewy, D. (2017). Business Communication: Process & Product (9th ed.). Cengage Learning. ● Saunders, D., & Barry, B. (2023). ISE Negotiation. McGraw-Hill Education.

Related academic Journals: ● International Journal of Business Communication ● Journal of Business & Industrial Marketing ● Journal of Strategic Contracting and Negotiation

Additional Resources: • Instructor’s Notes

Faculty

Web Υπηρεσίες

NEWSLETTER

The Department was created in 2019 (article 20, Law 4589/2019) and is an evolution of the Supply Systems Management Department (D.S.E.). Housed in a 770 sq.m. building. within a plot with a total area of 8,000 sq.m. in facilities with extensive research and teaching spaces.