Content

Concept, Importance, Definition of Business Strategy
Strategic Management & Levels of strategy
Ownership, Stakeholders & Corporate Social Responsibility
Strategy & Organizational Culture
External business environment analysis
Internal Environment Analysis (Resources & Competencies)
Strategic competencies, Value Chain Analysis & SWOT Analysis
Sources of Competitive advantage (Porter)
Competitive strategy (Differentiation strategy)
Corporate Strategy (Related and unrelated diversification strategy)
Corporate Strategy (Horizontal & vertical integration, turnaround & rescue strategy)
Contemporary strategy (Business Canvas, Mergers & acquisitions, alliances, innovation & entrepreneurship
Case Studies
A combination of teaching and learning methods will be used, aiming at the active participation of the students and the practical application of the thematic units under examination; there will also be lectures using audiovisual media, discussions, and analyses of case studies on real business issues, experiential (group) activities, as well as projections of relevant videos. The students will also undertake an individual or group project. Furthermore, articles, audiovisual lecture materials, web links/addresses, useful information, case studies and exercises for further practice are posted in digital form on the AUA Open e-Class platform.

Learning results

The aim of the course is:

To present to the students the concept of strategy and its importance for a company-organization as well as to focus on the strategic decision-making process and on the main strategies used by the company.
To direct them to contemporary strategic business issues, with the help of examples and case studies.

Upon successful completion of the course, the student will be able to:

● Understand the basic concepts and importance of business strategy and policy
● Recognize and analyze the parameters of the company's internal and external environment that affect its strategy.
● Analyze the factors that lead to the achievement and development of a sustainable competitive advantage
● Organize strategic goals and analyze the processes and methods to fulfill them.

Bibliography

Suggested Bibliography in Greek Language:
• [50659970]: ΣΤΡΑΤΗΓΙΚΗ ΤΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ ΤΟΜΟΣ Α΄, ΠΑΠΑΔΑΚΗΣ ΒΑΣΙΛΕΙΟΣ
• [11807]: Το επιχειρηματικό όραμα σε Business Plan, Κέφης Βασίλειος Ν.,Παπαζαχαρίου Πέτρος
• [59368002]: Βασικές αρχές στρατηγικής των επιχειρήσεων, Johnson Gerry, Scholes Kevan, Whittington Richard
• [102071498]: Βιώσιμη Ανάπτυξη και Στρατηγική Επιχειρηματική Υπευθυνότητα σε Μικρομεσαίες Επιχειρήσεις, Μανασάκης Κωνσταντίνος
• [59368051]: Στρατηγική μικρομεσαίων επιχειρήσεων, σε συνθήκες κρίσης, Βλάδος Χάρης
Suggested Bibliography in English Language:
• Harmon, Paul. Business process change: a business process management guide for managers and process professionals. Morgan Kaufmann, 2019.
• Thomas, Brychan Celfyn, and Alun Merlyn Thomas. The Business of New Process Diffusion: Management of the Early Float Glass Start-ups. Routledge, 2019.
• Basak, Shounak, Sudhanshu Shekhar, and Kushal Saha. "Sustainable Supply Chain Development: An Energy Management Approach." Emerging Applications in Supply Chains for Sustainable Business Development. IGI Global, 2019. 81-102.
Related academic Journals:
• Strategic Management Journal
• Academy of Management Journal
• Journal of Management
• Organization Science
• Strategic Entrepreneurship Journal
• Journal of International Business Studies
• Long Range Planning
• Strategic Organization
• Global Strategy Journal
• Business Strategy and the Environment
• Advances in Strategic Management
• Journal of Family Business Strategy
• Research Methodology in Strategy and Management
• Harvard Business Review
• Journal of Small Business Strategy
• Cross Cultural and Strategic Management
• Journal of Business Strategy
• Business Strategy and Development
• Journal of Strategy and Management
Instructor's Notes

Web Υπηρεσίες

NEWSLETTER

The Department was created in 2019 (article 20, Law 4589/2019) and is an evolution of the Supply Systems Management Department (D.S.E.). Housed in a 770 sq.m. building. within a plot with a total area of 8,000 sq.m. in facilities with extensive research and teaching spaces.