1. Concept, Importance, Definition of Business Strategy
2. Strategic Management & Levels of strategy
3. Ownership, Stakeholders & Corporate Social Responsibility
4. Strategy & Organizational Culture
5. External business environment analysis
6. Internal Environment Analysis (Resources & Competencies)
7. Strategic competencies, Value Chain Analysis & SWOT Analysis
8. Sources of Competitive advantage (Porter)
9. Competitive strategy (Differentiation strategy)
10. Corporate Strategy (Related and unrelated diversification strategy)
11. Corporate Strategy (Horizontal & vertical integration, turnaround & rescue strategy)
12. Contemporary strategy (Business Canvas, Mergers & acquisitions, alliances, innovation & entrepreneurship
13. Case Studies
The aim of the course is:
- To present to the students the concept of strategy and its importance for a company-organization as well as to focus on the strategic decision-making process and on the main strategies used by the company.
- To direct them to contemporary strategic business issues, with the help of examples and case studies.
Upon successful completion of the course, the student will be able to:
● Understand the basic concepts and importance of business strategy and policy
● Recognize and analyze the parameters of the company's internal and external environment that affect its strategy.
● Analyze the factors that lead to the achievement and development of a sustainable competitive advantage
● Organize strategic goals and analyze the processes and methods to fulfill them.
General Competences:
● Working independently
● Teamwork
● Decision-making
● Working in an Interdisciplinary Environment
● Production of New Research Ideas
● Promoting free, creative and inductive thinking
Suggested Bibliography in Greek Language:
• Βιβλίο [122078937]: ΣΤΡΑΤΗΓΙΚΟ ΜΑΝΑΤΖΜΕΝΤ 2η Έκδοση, Frank Τ. Rothaermel
• Βιβλίο [122075438]: Στρατηγική επιχειρήσεων, Whittington Richard, Regnér Patrick, Angwin Duncan, Johnson Gerry, Scholes Kevan (Συγγρ.) - Γαλανού Αικατερίνη, Γιαννούκου Ιωάννα (Επιμ.)
• Βιβλίο [11807]: Το επιχειρηματικό όραμα σε Business Plan, Κέφης Βασίλειος Ν.,Παπαζαχαρίου Πέτρος
• Βιβλίο [59368051]: Στρατηγική μικρομεσαίων επιχειρήσεων, σε συνθήκες κρίσης, Βλάδος Χάρης
• Βιβλίο [112706553]: Ανοικτή Στρατηγική, Christian Stadler / Julia Hautz / Kurt Matzler / Stephan Friedrich von den Eichen
• Βιβλίο [112705820]: Επιχειρηματικό σχέδιο, Catherine Léger-Jarniou / George Kalousis
• Βιβλίο [94702833]: Στρατηγική διοίκηση επιχειρήσεων, Βασιλειάδης Λάμπρος
• Βιβλίο [77106779]: Στρατηγική Διοίκηση, Θεωρία και Εφαρμογές, 9η Έκδοση, Dess Gregory G., McNamara Gerry, Eisner Alan B., Lee Seung-Hyun (Sean), Βασίλης Κέφης, Γεώργιος Κλήμης (επιμέλεια)
Suggested Bibliography in English Language:
• Johnson Gerry, Scholes Kevan, Whittington Richard, (2008) Exploring Corporate Strategy, Pearson College Div; 8th edition, ISBN-13 : 978-0273711919
• Thompson Arthur, Peteraf Margaret, Gamble John, Strickland A. (2021) Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e, McGraw Hill; 23rd edition.
• Thompson Arthur A. (1999) Strategic Management, McGraw-Hill; 11th Edition, ISBN-13: 978-0073037141
• Harmon, Paul. Business process change: a business process management guide for managers and process professionals. Morgan Kaufmann, 2019.
• Thomas, Brychan Celfyn, and Alun Merlyn Thomas. The Business of New Process Diffusion: Management of the Early Float Glass Start-ups. Routledge, 2019.
• Basak, Shounak, Sudhanshu Shekhar, and Kushal Saha. "Sustainable Supply Chain Development: An Energy Management Approach." Emerging Applications in Supply Chains for Sustainable Business Development. IGI Global, 2019. 81-102.
Related academic Journals:
• Strategic Management Journal
• Academy of Management Journal
• Journal of Management
• Organization Science
• Strategic Entrepreneurship Journal
• Journal of International Business Studies
• Long Range Planning
• Strategic Organization
• Global Strategy Journal
• Business Strategy and the Environment
• Advances in Strategic Management
• Journal of Family Business Strategy
• Research Methodology in Strategy and Management
• Harvard Business Review
• Journal of Small Business Strategy
• Cross Cultural and Strategic Management
• Journal of Business Strategy
• Business Strategy and Development
• Journal of Strategy and Management
Instructor's Notes
